Effective Date: 18/05/2025

EdgStart Ltd, trading as EDG Décor ("we", "us", or "our"), is committed to protecting your personal data and handling it in compliance with applicable data protection laws, including the UK GDPR and the EU GDPR.

Company Information:

EdgStart Ltd
27 Norway Gate,
London, SE16 7TP

Email: privacy@edgdecor.com
Website: www.edgdecor.com

1. What Information We Collect

We may collect and process the following types of personal information:

- Name
- Email address
- Phone number
- Shipping and billing addresses
- Payment details
- Any data you provide via contact forms, order placement, or account registration
- Usage data and cookies for functionality, analytics, and marketing

2. How We Collect Information

Information is collected through:

- Contact forms
- Checkout process
- Cookies (consent-based)
- Newsletter sign-up
- Account creation
- Customer support interactions

3. Purpose of Processing

We process your data to:

- Process and deliver orders
- Manage payments and refunds
- Respond to inquiries and offer customer support
- Improve and personalise our website and services
- Send promotional communications (only with your consent)
- Comply with legal obligations

4. Lawful Basis for Processing

We process your personal data based on:

- Your consent
- The performance of a contract
- Legal obligations
- Our legitimate interests (e.g., to improve customer experience, prevent fraud)

5. Data Sharing and International Transfers

We do not sell your data. We may share it with:

- Payment processors
- Delivery service providers
- Marketing or analytics partners (only anonymised or aggregated data)
- Hosting providers

If we transfer your data outside the UK/EU (e.g. to the US), it will be protected by appropriate safeguards, such as the EU Standard Contractual Clauses.

6. Data Retention

We retain your personal data:

- As long as necessary for the purpose collected
- Up to 5 years if there is no customer interaction
- Longer if required by legal or accounting obligations

You will receive an email notification before we delete your data.

7. Your Rights

Under the UK and EU GDPR, you have the right to:

- Access your personal data
- Correct any inaccurate data
- Delete your data ("right to be forgotten")
- Restrict or object to processing
- Data portability (receive your data in a structured, machine-readable format)
- Withdraw consent at any time

To exercise any of these rights, email: privacy@edgdecor.com

8. Cookies

We use cookies to improve site performance and your user experience. You can manage your cookie preferences via your browser or through our cookie consent tool.

9. Changes to This Policy

We may update this policy occasionally. Any changes will be posted here with an updated “Effective Date”.

10. Complaints

You have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) or your local data protection authority.